Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc. Test everything.

Forrester 100

Forrester Pricing Price Comparison 100

Albert

AUGUST 17, 2018

In fact, according to Forrester’s AI: The Next Generation of Marketing report, a mere 6% of marketers believe that their current technology stacks are capable of dealing with the complexities presented by modern marketing. Marketers’ tech stacks aren’t only ineffective, however — they are themselves overly complex.

Work Management 63

Work Management Marketing Management Top of Funnel Allocation 63

Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Albert

AUGUST 17, 2018

In fact, according to Forrester’s AI: The Next Generation of Marketing report, a mere 6% of marketers believe that their current technology stacks are capable of dealing with the complexities presented by modern marketing. Marketers’ tech stacks aren’t only ineffective, however — they are themselves overly complex.

Work Management 40

Work Management Marketing Management Top of Funnel Allocation 40

Inbox Insight

NOVEMBER 13, 2018

This is where you pay to leverage a channel, often as a catalyst to accelerate engagement which can be built out into long-term owned media touchpoints (Forrester). Just as you do with SEO, think about how different search terms are used at different purchase stages and tailor the content you offer to match the user’s requirements.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Adobe Experience Cloud Blog

MARCH 14, 2013

In the case of larger companies or more complex purchases, such a committee can involve 21 or more influencers. This applies across all industries, but its impact is especially acute in companies with considered-purchase products and long revenue cycles. This fact makes it difficult to allocate revenue to any specific touch.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48