How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. It helps us determine who is in different stages of buying cycles and which campaigns we should be offering them,” said Tonkin.
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