Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. Google has reportedly been rolling out this shift for years.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies. In summary.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Porch Group Media

JULY 29, 2019

One of the biggest obstacles contributing to the customer acquisition challenge is trying to get a consumer’s attention and break through the crowded marketplace of competing advertisements, emails, videos, social posts and so forth. 73% of buyers point to customer experience as an important factor in purchasing decisions. Forrester).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device. Twenty five percent of the U.S.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

OCTOBER 9, 2014

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. The inclusion of AdMob for mobile targeting means you can get your ads to show up in Angry Birds (I know, cool, eh?) and other mobile apps. 3) Getting Started With Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. AI in programmatic advertising. AI based programmatic advertising has captured the attention of advertisers significantly over the last two years.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100