Remove Forrester Remove Media Remove Search Engine Marketing Remove Tactics
article thumbnail

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing.

Tactics 120
article thumbnail

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. Standout Tactic: Cisco stays on top of current events and includes their brand when possible and appropriate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

article thumbnail

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. MarketingProfs 2013 B2B Content Marketing Report.

article thumbnail

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

Are they only searching in Google? They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. There’s considerable opportunity for your business to be found and it may not be your website that’s being shown in search results.

article thumbnail

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. RankIQ) 80% of online users engage with blogs and social media sites.