Martech
JULY 25, 2022
Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
Allocadia
MARCH 6, 2020
“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.
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Allocadia
MARCH 6, 2020
“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.
Allocadia
APRIL 14, 2020
In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Now more than ever, marketers need to hone in on issues that were dragging their organization down before, because you can bet they aren’t about to solve themselves. .
Allocadia
MARCH 12, 2020
Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. And that’s where agility comes in.
ClickZ
AUGUST 27, 2020
Even though several marketing functions have been adjusted to meet the changing business climate during the COVID-19 pandemic , companies are still expressing concern over retaining customers and keeping employees safe. Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates.
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.
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