Zoominfo
OCTOBER 18, 2022
By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table.
Top Rank Marketing
AUGUST 14, 2023
While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Maybe “boring to boring”? trillion in 2023 through ecommerce alone? Statista ).
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Terminus
AUGUST 12, 2022
And the reality of the situation is that you can have the best creative and landing pages ever, but if you’re not hitting the right audiences with the right messaging at the right time, it just doesn’t matter. In terms of audience targeting, it’s critical that you’ve done the work of identifying your Ideal Customer Profile (ICP).
Online Marketing Institute
NOVEMBER 1, 2010
This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Email and e-newsletters use now equals tradeshows in popular use.
PathFactory
JUNE 28, 2023
In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. In our case we put a core set of strategies or use-cases that apply almost uniformly to almost any marketer, and those strategies became links in the navigation and on the homepage. Best of all possible worlds!
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