Hubspot

MAY 25, 2015

Now that we've gone over the basics of lead generation, we can get down to the dirty details. Here are five simple ways to optimize your site for lead generation. 1) Figure out your current state of lead gen. 2) Optimize each step of the lead gen process. A 27% increase in lead generation.

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Hubspot

JANUARY 3, 2012

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Are performance-based lead gen programs offered?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

KoMarketing Associates

JANUARY 18, 2018

55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. Social Media. 10% of marketing budget is spent on social media . “ In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. . #3 According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Online Marketing Institute

JANUARY 25, 2010

This will include net increase in headcount, but together with this team and your platform you’ll be able to market in more efficient ways, and you’ll actually be able to decrease spending in areas such as top-of-the-funnel lead-gen and will be able to reduce headcount of channel-executional marketers.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

OCTOBER 2, 2020

”— Avinash Kaushik “Content is fire, social media is gasoline.” Tying your content to revenue and lead gen is critical to success.” ” — Duane Forrester “SEO is like a resume, you polish it so you have your best foot forward.” If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

SnapApp

AUGUST 1, 2017

Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). How lead nurturing and lead scoring fits into your model. Picking up where demand gen leaves off, lead gen delivers consistently relevant messaging to identified prospects. Social Media. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Vidyard

DECEMBER 4, 2020

Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” But that’s not all it can do. All of these things will require a different approach. Be sure to only choose one goal for your page.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. The problem is that, despite the clear benefits, Forrester research reports that only 8% of companies believe they have strong alignment between these departments. Only 0.75%? Direct Mail.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

The following are the top items from featured sources based on social signals. Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

nDash

NOVEMBER 10, 2020

Traditional advertisers and social media marketers alike have been using FUD for years to push products and services. Cybereason isn’t putting this report out as a lead-gen asset—the way most first-party research is distributed. 4 Reasons Fear-Based Content Doesn’t Work. First, you’ll find that it’s an ungated asset.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Webbiquity

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Vidyard

JULY 31, 2020

People spend 88% more time on websites that contain video ( Mist Media ). Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.”

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Measuring Lead Gen Success.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59

SnapApp

DECEMBER 14, 2016

Invest in REAL TIME marketing via live video, social media , and email - It’s a fact, that brands who personally connect with their audience on a real level experience grow on multiple levels. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62