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29 Ways to Use Your Personas

Cintell

Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments. Surprisingly, only 8.2% Here are 29 fresh ideas for putting your personas to work.

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. Social Media. 10% of marketing budget is spent on social media . “ In a report by Publicity.ai Customer Experience.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. . #3 According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Social Media Examiner. . Social Media Examiner. .

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

SnapApp

Savvy marketers use demand gen to skip the growing pains. . Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . .