Zoominfo
JANUARY 4, 2022
Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.
Zoominfo
JUNE 11, 2021
Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.
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Zoominfo
JUNE 11, 2021
Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.
TrustRadius Marketing
OCTOBER 3, 2022
That’s changing, as one of the key ABM trends for brands is uniting the two practices. This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. .
Martech
JUNE 3, 2022
She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. Why it’s hot. Why we care.
TrustRadius Marketing
OCTOBER 3, 2022
But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Lead scoring is useful for leveraging intent data in an ABM program.
Content4Demand
NOVEMBER 5, 2021
How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. How can intent data help marketers build content that's customized for unique accounts and target buyers?
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