ABM Forrester Intent Signal Trends 
Zoominfo
JANUARY 4, 2022
Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. Time-to-value with ABM has been a big challenge,” Pillai says.
Martech
JUNE 3, 2022
. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. ” Here are three ways an ABM strategy can help improve sales and marketing velocity. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report.
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Martech
MAY 4, 2022
“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.”
TrustRadius Marketing
OCTOBER 3, 2022
Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise.
Strategic-IC
APRIL 23, 2023
ABM, and the world around it, is ever-evolving. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. Yet ABM has flourished. ABM is everywhere! The current state of ABM Before we look ahead to what’s next, let’s reflect on the past 12 months.
TrustRadius Marketing
OCTOBER 3, 2022
But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Enhance your ABM program. Integrate seamlessly.
Content4Demand
NOVEMBER 5, 2021
How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. How can intent data help marketers build content that's customized for unique accounts and target buyers?
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