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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. reCapture by Google.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! and Twitter. You Need a Mobile Strategy, and Faster Than You Probably Thought. How can you use a mobile app to provide service to the customer? and Twitter. Consider item 1 above.

Web 2.0 50
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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Twitter 100
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The Secret To A Better Customer Experience

Marketing Insider Group

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Personal information, health data, and other sensitive details collected from customers and healthcare professionals must be kept private and secure according to privacy laws. Employ multichannel marketing across platforms like email, social media, mobile apps, and more. Social media and advertising help reach patients. Find out more.