Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences.

Buyer Personas 88

Buyer Personas Psychographics Demographics Paid Search Agency 88

ClearVoice

JUNE 15, 2021

Every member of that team, from the business analyst to the social media manager, is expected to convert ideas into marketing copy. After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. This could include social media platforms, video websites, RSS feeds, forums , and their email inbox. Interviews or focus group. Why is now the time to invest in making that goal a reality?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86