Pulling the thread on Threads: Meta’s new social network four months in
illumin
NOVEMBER 10, 2023
Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). Notably, one in five new Threads users in July downloaded the app as a direct alternative to X (Twitter).
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