ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Learn more about the true ABM marketing meaning and decide for yourself. What exactly is account-based marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

LeadSquared

JUNE 25, 2015

It’s an opinion. This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money. While many of them treat the forum as a starting point (they have not researched elsewhere), there are others that come for a second opinion about a shortlisted option.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. How does this perception compare with competing brands and the wider market? What do consumers believe the brand represents?

Word of Mouth 111

Word of Mouth Brand Identity Branding Opinions 111

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. How does this perception compare with competing brands and the wider market? What do consumers believe the brand represents?

Word of Mouth 92

Word of Mouth Brand Identity Branding Opinions 92

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Hubspot

APRIL 20, 2015

And that’s a major hurdle that marketers in the cannabis industry need to overcome in order to be successful. So, what are marijuana marketers doing to overturn old stereotypes? Navigating Marijuana Marketing Laws. After decades of radio silence, “Marijuana marketing” is suddenly a thing again. Let's find out.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Here’s how they’re doing it — in two words: Build utility. Here’s how they’re doing it — in two words: Build utility. It’s more about demand creation.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120