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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

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25 Best B2B Marketing Conferences 2020

Pam Didner

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference.

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What Is a Trailblazer?

Salesforce Marketing Cloud

A pioneer; an innovator; a lifelong learner; a mover and shaker. Brian landed his first job as a Salesforce Business Analyst in April of 2020. Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. So what is a Trailblazer? Who are Trailblazers? million new jobs and 1.6

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Quick Takeaways.

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The Car Shopper’s Journey – Tactics to Reach In-Market Buyers

Porch Group Media

One major concern for car dealers is peer-to-peer ride-sharing services like Uber and Lyft, which are continuing to grow in popularity. One major concern for car dealers is peer-to-peer ride-sharing services like Uber and Lyft, which are continuing to grow in popularity. Trends Impacting the Car Shopping Journey.

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13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

The saying, “ Seek first to understand, then be understood.” Roundtable or panel notes from conferences or meetups your staff has gone to – Get more mileage out of the training and development you and peers enjoy. Skim the verified reviews for keywords, criticisms, and observations written by readers.

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Your Guide to B2B Intent Data in 2022

Outgrow

First-Party Intent Data. Marketers and business owners have been making use of first-party intent data since the inception of data. The concept of tracking visits on websites, pricing pages, product pages forms part of first-party intent data collection. There are multiple ways to get more information through first-party data.