article thumbnail

My online influencer research and engagement process

Biznology

So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

article thumbnail

How to Make Your Content Convert

Biznology

And don’t lead with an endless list of features. Give customers clear, simple benefit statements to help them understand why those features matter. Start with how your customers stand to gain from the features you offer instead and watch your sales soar. Yes, you have to provide necessary details. Write Simply.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 New Year’s Resolutions to Improve Customer Experience

Kapost

Engineering efforts and home-grown features can also seamlessly be integrated. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. A good CRM system is essential.

ROI 50