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How to Make Your Content Convert

Biznology

And don’t lead with an endless list of features. Give customers clear, simple benefit statements to help them understand why those features matter. Start with how your customers stand to gain from the features you offer instead and watch your sales soar. Yes, you have to provide necessary details. Write Simply.

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How to Calculate Social Marketing ROI

Paul Gillin

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” History and Correlation. Defining ROI.

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