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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Integrating your own team’s data with comprehensive, constantly updated, privacy-compliant sources like ZoomInfo, on the other hand, can help ensure that GenAI efforts for business are working with the best possible inputs and giving you the most trustworthy results.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

For instance, ask ChatGPT, “What are the top features that [our core audience] should prioritize when shopping for [our products/services]?” Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns.

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Reporters Discuss the State of Journalism With Walker Sands in New York

Walker Sands

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. We began the discussion by talking about what makes a good story.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80
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Scoop.it Enterprise: The Alternative to Google+ Communities

Scoop.it

Enterprise brings these challenges to an end and helps everyone in your company to streamline this process with features such as: Automated content discovery. Use Case #1: Fuel Your Public Relations Team. This way, your PR team can rely on all employees to be their eyes and ears! With Scoop.it

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. What kinds of PR pitches do you like receiving? We get a lot of pitches about this new feature, this new technology, this new rollout and so on. Just a few bullet points is enough.