Paul Gillin

JUNE 17, 2010

Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center. Yet B2B applications of social media get remarkably little attention.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 27, 2010

Those early outposts looked little like the Facebooks and LinkedIns of today, though. Online friends frequently become real ones when they arrange meet ups at trade shows and events. Prior to the introduction of personal profiles, it was difficult for participants in online networks to build visibility.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. Online friends in B2B communities frequently arrange meet ups at trade shows and events. Tags: B2B Facebook communities marketing social_media socialnetworks. Maskin refers to himself as “Mr.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50