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The most important social media metrics to track

Sprout Social

How to Mine Your Social Media Data for a Better ROI. For Facebook, you’ll find them in the Insights tab. For a post that has a high impressions count but a low engagement number (and therefore a low engagement rate), it likely means that your post wasn’t interesting enough for audiences to take action after seeing it in their feed.

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5 Things B2B Marketers Should Learn from B2C Marketing

Leadspace

For B2B marketers, greater personalization means more efficiency and greater ROI. Direct mail poses similar challenges: it’s a particularly high-cost strategy, which is only worth pursuing if you’re confident of a reasonably high response rate. B2B customers aren’t looking for fashionable, cool or viral. But so what?

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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

SnapApp

AdEspresso used facebook ads to retarget people who had already visited the website. Equipped with CRM data, you can create more personalized campaigns that improve response rate and guide the lead to your sales team. . . Example: AdEspresso. . Soft Qualifier. .

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6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

SnapApp

AdEspresso used facebook ads to retarget people who had already visited the website. Equipped with CRM data, you can create more personalized campaigns that improve response rate and guide the lead to your sales team. Example: AdEspresso. Soft Qualifier.

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free stuff that sells. maybe.

The Effective Marketer

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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The Best Free and Paid Facebook Analytics Tools

Brandwatch Marketing

As Facebook is the largest network with 1.55 Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Many of the tools in this list often cover more than just Facebook, so you may find them useful beyond an analysis of your Facebook page. Free Facebook Analytics Tools.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? United States License.