B2B Memes

SEPTEMBER 15, 2011

Though I understand its appeal, I’ve never found Facebook compelling. And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. Facebook’s subscriptions is a far more elegant and flexible option.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. Related posts: The Perils of Corporate-Personal Twitter Names. Dialogue vs.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I don’t believe there is much of a distinction between personal and professional when it comes to the Web. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Unless your goal is to become a museum piece, you will need to be open to all types of media.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 22, 2010

“Your latest tweet and comment on Facebook and most recent blog post? I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. That’s your résumé now.”. Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I I don’t hire anyone that doesn’t blog.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

NOVEMBER 23, 2011

What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. We tend to forget that a conversation is not simply one person talking, then the other. Now, readers can easily and immediately comment on stories by commenting on blogs.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

SEPTEMBER 19, 2011

But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. Facebook Subscriptions: Overdrive for Journalists? Probably not. Besides, who doesn’t want to say, “I wrote a book”? Related posts: Journalists, Content Marketing, and Tough Questions.

Twitter 100

Twitter Course Facebook Cost 100