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Protecting your email list and reputation

ConvertKit

In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. From two-factor authentication to securing forms, double opt-ins, and the beauty of DMARC, here’s everything you need to know. 15:06] – Use double opt-in and reCAPTCHA to prevent list bombing. [25:57] Key Takeaways. [03:55]

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Top 10 Email Marketing Tips for Financial Services

SendX

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Emails go directly to someone’s inbox.

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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Connect with people (and potential customers) all over the world. There’s a reason 91% of people believe in social media’s power of connection. Hello to our penguin friends all the way in the South Pole! ??????

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

They may ask themselves “What is the benefit of opting in?” Get Personal. There is more to personalization than using someone’s name in an email subject line. Target their interests by considering where they live, who they work for, and their buying history. . Keep your subject lines brief, but not too brief.

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

Automated posts, comments, and messages regularly flood social networking sites such as Instagram, YouTube, Facebook, and Twitter. Aside from pretending to be real people online, scam bots perform automated phishing, bot-driven account takeover attacks, and other automated fraud attempts. How Do Scam Bots Operate? Advertising.

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The Definitive Guide to Email Deliverability

SendX

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them.

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Meta advertising: what you need to know

illumin

Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads.