Chris Koch

JANUARY 22, 2010

Volume and quality of interactions. And if that’s true, then we should try to increase the volume and quality of interactions with have with customers and prospects through social media, no? Aside from the corporate, a blog is the mother ship of social media interaction and content. And blogs are really measurable.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The key is the interaction—not the information.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

NOVEMBER 12, 2010

PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Gatekeeper. Encourage them to blog. Is the era of PR over?

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JUNE 26, 2009

To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

SEPTEMBER 18, 2009

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

Social Media 100

Social Media Viral Marketing Tools Media 100