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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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6 social media marketers on the future of social messaging

Sprout Social

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. Petersburg College says, “The interactions between people and brands are way more informal now. So what’s next?

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Then use audience targeting and Facebook ads to get people to see it and sign up.”. Steal from B2C.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. See the feature summary and pricing information below.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front. Facebook Marketing: How to Build Powerful Relationships. B2B and B2C have something in common: they are both P2P.