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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Interview with Mark Schaefer

Onalytica B2B

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. This is going to have to change.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

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6 social media marketers on the future of social messaging

Sprout Social

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. You're a P2P marketer. Logistics companies aren't on Twitter. What is a business-to-business marketer to do with all that? Manufacturing firms don't watch YouTube! People are.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Then use audience targeting and Facebook ads to get people to see it and sign up.”. 10 of the Best B2B Facebook Pages.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.