Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 29, 2011

They also have multiple presences within each channel, such as product-specific pages on Facebook. Online marketing provides much richer options for understanding how people interact with our content. Most use at least three major social media channels, compared to less than two for the average company.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50