Facebook, In-market Buyers and Intent

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent

Buyer Intent Intent Data Digital Asset Management Privacy

You Can Now Target G2 Intent Audiences Directly In Metadata

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Metadata.io G2 + Metadata.io

Ideal Customer Profiles

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers

Porch Group Media

AUGUST 19, 2019

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers. Consumers with unaided brand awareness account for only 23% of total awareness, yet generate 60% of all purchase consideration and 90% of purchase intent. In-market leads. Facebook advertising. In-market leads. Facebook advertising.

In-market Buyers

In-market Buyers Tactics Peer-to-peer First-Mover Advantage

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

MAY 19, 2022

There are several reasons why LinkedIn has earnt a place within every B2B marketer’s arsenal of go-to lead generation channels. Unlike social networking sites like Facebook and Instagram, LinkedIn is built for users who want to expand their professional network and form valuable business connections. find in-market buyers.

Lead Generation

Lead Generation Linkedin Tactics Sales Qualified Leads

Managing Your Paid Media Budget Like a Performance Marketing Pro

Metadata

MAY 24, 2023

Capture: Demand capture converts in-market buyers who know they have a problem and are actively looking for a solution to solve it. This focuses on audiences and channels with intent, such as like high-intent keywords (paid and organic) and remarketing. Think running a weekly podcast or engaging in relevant communities.

Work Management

Work Management Marketing Management Ideal Customer Profiles Allocation

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Third-party intent data is a different story.

Intent Data

Intent Data Intent Bombora Dwell

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Third-party intent data is a different story.

Intent Data

Intent Data Intent Bombora Dwell

5 Ways Capitalize on Demand Generation Efforts

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park. Make it Fun. Make it fun.

Demand Generation

Demand Generation Demand Generation Top of Funnel

B2B Advertising Insights For Every Stage of The Funnel

Directive Agency

JULY 23, 2020

Facebook ads. It’s imperative that your business has visibility in front of these in-market buyers. One of the most effective paid channels for capturing high-intent traffic are third-party directories. Key insight: Third-party directories can be exceptionally effective at capturing high-intent traffic.

Funnel Advertising

Funnel Advertising Top of Funnel Enterprise Management Advertisements

5 Ways to Make the Most of Your Demand Generation Efforts

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park. Make it Fun. Make it fun.

Demand Generation

Demand Generation Demand Generation Top of Funnel

7 effective strategies of demand generation

Excelsior Research

JUNE 1, 2021

Pushing away from the vital technique of inbound marketing, you’ll miss opportunities to accelerate your growth. B2B Demand Generation Strategies to generate leads: Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects. Share on facebook.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Generation

7 Killer Demand Generation Strategies

Excelsior Research

JUNE 1, 2021

Pushing away from the vital technique of inbound marketing, you’ll miss opportunities to accelerate your growth. Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects. This helps widen and broaden the currently existing market.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Generation

How to Build a Paid Media Strategy in a Down Economy

Metadata

JANUARY 18, 2023

For example, you could post snippets of a webinar on LinkedIn or summarize a blog post on channels your ICP frequents, like Facebook or Reddit. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution.

Webinar Metrics

Webinar Metrics Cost per Lead Ad Building Media

Unleash Your Brand’s Potential: 9 Killer Demand Generation Examples

Inbox Insight

NOVEMBER 3, 2023

Buyer personas : Understanding your target audience is essential in creating personalized marketing campaigns with relevant content. By defining your buyer personas, you can tailor your content marketing and messaging to resonate with your ideal customers.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Top of Funnel

5 Impactful ABM Plays to get Your Pipeline Pumping

Inbox Insight

JUNE 30, 2023

LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them. ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships.

Account Based Marketing

Account Based Marketing Demand Generation Paid Content ABM

Make a Great First Impression with Your Digital Ads

PureB2B

JANUARY 3, 2022

This is one of the biggest challenges digital marketers face today. In a quest to make an impactful first impression among relevant, in-market buyers, digital marketers not only have to create ads that effectively communicate brand value; they also have to get those ads in front of people who actually care.

Impressions

Impressions Ads Lead Scoring Lead Ranking

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Audience goals and intent data.

Paid Content

Paid Content Top of Funnel B2B Marketing Content Marketing

From Metadata User to Employee: How to Master B2B Marketing on B2C Channels

Metadata

MAY 21, 2024

Fast-forward a couple of years, and I’ve gone from Metadata customer to General Manager (GM) of MetaMatch, our proprietary targeting platform that helps B2B marketers build more accurate audiences across channels—even those pesky “non-conventional” ones like Facebook and Instagram. Spoiler: Wrong.) Even more telling?

Ideal Customer Profiles

Ideal Customer Profiles Advertising Channels B2B Marketing B2B

B2B Marketing Zone

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

You Can Now Target G2 Intent Audiences Directly In Metadata

Webinars

Trending Sources

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers

Webinars

4 LinkedIn Lead Generation Tactics You’re Missing Out On

Managing Your Paid Media Budget Like a Performance Marketing Pro

Intent Data: The Good, the Bad, and the Illegal

Intent Data: The Good, the Bad, and the Illegal

5 Ways Capitalize on Demand Generation Efforts

B2B Advertising Insights For Every Stage of The Funnel

5 Ways to Make the Most of Your Demand Generation Efforts

7 effective strategies of demand generation

7 Killer Demand Generation Strategies

How to Build a Paid Media Strategy in a Down Economy

Unleash Your Brand’s Potential: 9 Killer Demand Generation Examples

5 Impactful ABM Plays to get Your Pipeline Pumping

Make a Great First Impression with Your Digital Ads

B2B Content Marketing; A Masterclass in Content Amplification

From Metadata User to Employee: How to Master B2B Marketing on B2C Channels

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