Remove Facebook Remove Ideal Customer Profiles Remove Social Networks Remove Wikipedia
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Your website is wearing mom jeans and shoulder pads

Biznology

Even Your Clients’ Names Change. And so many of your clients and brands — the ones that fill the clients , case studies , and testimonials portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile have changed.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Use your real name in your profile.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

2 Social Network, Ghost Town Or Key Driver Of Local Search? Jeremy Walker writes that regardless if its shortcomings as a social network, “Google+ sits at the center of local search.” Fast SEO Competitive Analysis by Search Engine Watch. ” Local SEO Guides. Google+: No.2 by MediaPost.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content.

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How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. Google Plus is a Forum and Not a Social Network. Step Two : Forego any and all other social media platforms.

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Looking for a job? Why aren’t “job creators” finding you, instead?

Biznology

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. Do you have a website or a Twitter account or a LinkedIn profile? Only one had a Google+ profile (though, to be fair, I can’t blame them for that).

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. Evans also makes an incredibly strong case for social media participation: “Your customers are already talking about you.