KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Final Thoughts.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. Image source: HubSpot.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

FEBRUARY 9, 2017

While it was marketed under the pretense of being a “takeover” -- in that Zappos playfully sabotaged Google’s cupcake giveaway with a guerilla bargain of its own -- we suspect the entire thing may have been planned to benefit both brands. Google once creatively pulled this off with Zappos.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Hubspot

JULY 17, 2012

There are many businesses that have tried to distinguish themselves by having a unique way to price their products/services -- whether it's by charging for soda based on the temperature outside, using a "pay what you want" approach , giving cocktail discounts based on Facebook's stock losses or, my personal favorite, demand-based pricing.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Hubspot

AUGUST 14, 2018

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. That reflects a major HubSpot credo, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company.

Case Studies 99

Case Studies Case Study Studies Advertising Agencies 99

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. It's racked up over 1 million views on YouTube and the company is pushing 200,000 "likes" on Facebook.

Viral Marketing 78

Viral Marketing Branding Brand Identity Paid Search Agency 78