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Why now is the time to pay attention to micro-communities

Martech

In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. Think : Discord servers , private Telegram groups , WhatsApp groups, certain Reddit and Facebook groups, and other invite-only communities where connection and shared value is a central force.

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. This facilitates word of mouth marketing and expands your marketing reach. Increase “shareability” of your marketing messages. Keep content on your website fresh and dynamic.

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The Types of Marketing Communications Your Company Should Be Doing

EveryoneSocial

Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. Employees all have social connections via LinkedIn, Facebook, Twitter, or wherever they may be active. But just like employee word of mouth, your customers can be the best advocates for your brand as well.

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Election 2016: Content and Social Media To Change How Candidates Engage Voters

Content Standard

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

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The Nonprofit Marketer's Guide to the Millennial Persona

Hubspot

On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). Will look for organizational information on a charity’s website or through word-of-mouth from a friend. Demographics. Income between: $40,000- $75,000. Identifiers.

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How to measure 5 popular social media channels

Online Marketing Institute

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Facebook Insights can help you here. You need to ask: How many new fans did you make over how many you targeted?