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Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing

Adobe Experience Cloud Blog

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. The Art of Storytelling. Great storytelling goes beyond the data to build a bond with a customer.

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5 ‘FlipMyFunnel’ Podcast Episodes to Binge Before #B2BSMX

Content4Demand

For some background, the Demand Gen Summit track is a staple of the B2B Marketing Exchange , a best-in-class marketing event that takes place every February in Scottsdale, Ariz. Dive into these podcasts to get a taste of what you can expect from the track. . Episode #209: 3 Reasons Why Sales Should Care About ABM.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement.

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Bringing It Home: How To Build The Optimal Video Production Team

Vidyard

Make sure your video producer and your videographer see eye-to-eye on video format, and expectations around post-production. Look for someone who knows the difference, and thrives on timing, emotion, and storytelling.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. In the first section, we'll discuss the metrics that need to be tracked. Metrics You Must Track.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.