Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 79

PPC Campaigns Effectiveness B2B 79

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Unfortunately, SEO is too time-intensive and technically complex for non-experts to pursue on their own time. That’s where good SEO agencies come in. Choose a niche.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Others are more like electives in school. If you find success, great. Make sales?

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Unbounce

MAY 24, 2021

Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy. You sit back and wait for the leads to flow in— but no one’s visiting.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. You could search with generic words on Google, Yahoo!

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65