The Point
SEPTEMBER 11, 2017
The ad below from CRM giant Salesforce.com is an exception. If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info.
The Point
FEBRUARY 11, 2013
In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. However, our approach is very different from the marketing automation vendors and here are three examples.
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The Point
OCTOBER 20, 2011
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) Prime example: “Automation and Integration: Creating Social Business Processes.” Most notable: not once in the entire copy is the company or product mentioned. What I like: 1.
The Point
APRIL 1, 2014
One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.
The Point
NOVEMBER 5, 2009
BAS) I think the marketing systems are maturing and becoming more easily integrated into leading CRM packages like Salesforce.com and Oracle CRM On Demand. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com. I think the biggest pitfall is the lack of pre-planning when these processes are implemented.
The Point
APRIL 18, 2011
At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. So why don’t more B2B companies use video? Well, one reason is cost. customer or industry spotlight. •
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