Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. These are good examples even though there are no actual results. Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

MAY 30, 2007

Respondents found direct mail to be the significantly less well measured than other media: 33% said direct mail measurements were either “very” or “somewhat” effective, compared with 50% to 58% for advertising, collateral, public relations and events. It’s just hard to imagine managers not recognizing that.

Customer Surveys 120

Customer Surveys Planning Marketing Management Lead Scoring 120

Customer Experience Matrix

MAY 7, 2015

Audiences include paid media (purchased ads and lists), earned media (public relations and social influencers), and owned media (company Web sites and email lists, in-store promotion, call centers, etc.). Predictive model scores, for example, are usually plugged into marketer-created rules that decide who receives which treatments.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

MAY 1, 2018

Good but it would have been a public relations disaster to continue opposing it. For example, they’re expanding their Amazon Key in-home delivery program to also leave packages in your car. Signals were a bit mixed on that one but maybe it will happen. Who wants to start a betting pool? -

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159