Remove list work

Digital B2B Marketing

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Example: if you are looking for state and local government, a search for “ state government magazine ” includes three publishers that serve state or local government and one that covers federal, state and local in the first page. Suggested Resource: NextMark Mailing List Finder 3.

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Change Is Overdue

Digital B2B Marketing

I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. Thoughtful, even actionable, discussion of the future (not merely a list of predictions). Blunt truth about what works, what doesn’t and what really happens behind the scenes. What You Can Do.

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. Create custom target lists.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

For consumable, spreadable content without a strong sales or company spin, start with this list. Alternatively, check out the work BlitzMetrics is doing for some B2B marketers. They are taking targeting to a level some list providers can’t even match. Promoted Tweets. StumbleUpon Paid Discovery. Employees and Partners.

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The More You Share, The Less We Care

Digital B2B Marketing

Here are three examples: 1. Most likely this wasn’t the only blog added to their list around that time, but I don’t know that with certainty. With that in mind, in early 2012 I determined to test sharing 10 links per work day. Ramping Up Volume with Twitterfeed. In Summary.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

” To some people, this is an example of integrating their disparate marketing efforts. If you are using these terms, particularly if there are new people on your team or you work with agencies or consultants, stop and take a minute to clarify what you mean. Clarity is critical. Should it link to somewhere?”

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Is Your Business Ready for Marketing?

Digital B2B Marketing

Consider, for example, the Cisco Cius tablet for business, which some publishers have listed as a top product failure of 2011. Ardath Albee’s ( @ardath421 ) post What Happens When Inbound Marketing Works illustrates this nicely. Educated Buyers. In Summary Make sure your product or service is ready.

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