Sales Engine

MAY 19, 2016

For example, she can see that John Doe just watched a video on XYZ topic. And then he went on to visit three more related pages on the site. if a sales rep can see what pages on their site the prospect has viewed, they can get an idea of what they might be looking for. This can take several forms: Web pages viewed.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Sales Engine

JANUARY 25, 2016

You have to be seen as the go-to source for valuable information in your marketplace. Regardless of the channel and the medium however, you must be the trusted source in your industry where people come to you and keep coming back to you to stay informed and at the top of their game. Let’s look at an example we can all relate to.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

SEPTEMBER 18, 2015

For example, the keywords that you use in your page title, URL, headlines (H1 tag), and occasionally throughout the content are still relevant. So as a content marketer, what do you do with that information? You actually have to develop content that your prospects want to consume.

Top of Funnel 120

Top of Funnel SEO Content Marketing Long Tail Marketing 120

Sales Engine

JANUARY 28, 2016

Sure, there are individuals inside the company that may always have an interest in keeping themselves informed about the market, but the real due diligence of an evaluation may only take about 90 days, or one quarter of the year. Let’s look at an example we can all relate to.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Sales Engine

FEBRUARY 8, 2016

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

AUGUST 17, 2016

To build an engaged audience, you must understand who your buyers are, what their issues are, and where they get information from. Have your questions written out, know what information you want to extract, and line up the video clips with that production plan. Moz has an excellent, step-by-step content audit process outlined here.

Thought Leadership 120

Thought Leadership Top of Funnel Ad Building Buyer Personas 120