What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?
Webbiquity
NOVEMBER 18, 2021
Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Hiring Surges.
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