Event Google Marketing Budget Creation Webinar 
Marketing Insider Group
DECEMBER 21, 2020
Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Virtual events and webinars (52%).
Marketing Insider Group
NOVEMBER 7, 2022
The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. How about some boondoggle events?
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SpotMe Blog
SEPTEMBER 15, 2022
How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.
Marketing 261
MARCH 31, 2020
Marketing Alternatives to In-Person Event. Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. Virtual Events. Advertising.
Content Marketing Institute
JULY 24, 2018
What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.
Parse.ly
OCTOBER 7, 2021
Last week, we brought together marketing executives Jary Carter , CRO of WordPressVIP , Lindsey Tishgart , CMO of InsightSquared , and Dave Cardiel , VP of Growth Marketing for WordPressVIP and Parse.ly , to learn how they budget for content. . ” How do you expect your marketing budget to shift next year?
Contently
MARCH 30, 2020
We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Our customers and readers are facing new challenges—working remotely, adapting their content strategy, spinning up virtual events, communicating thoughtfully and sensitively with their audience.
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