Sprout Social

MARCH 15, 2022

Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice. Now, word of mouth can travel in the blink of an eye. Social media is the world’s largest focus group.

Work Management 123

Work Management Marketing Management Brand Identity Branding 123

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Word of Mouth. Convincing the uncoverted, Part 1-4. General Community Discussion.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. An inciting event can take even the most common topic and push it into the limelight.

Act-On 115

Act-On Brand Identity Branding Social Media 115

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

JULY 2, 2020

Arriving on this dollar amount requires consideration of multiple pricing strategies, analysis of similarly priced products in your market, and insights from consumers through surveys and focus groups. Event marketing, including attending industry events or hosting your own event. Other Elements.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. You can look at historic data to see when campaigns were most successful in the past and which trending topics and calendar events are on the horizon.

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

ClearVoice

JULY 12, 2022

As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. ABM is very “rinse and repeat” and (hopefully) getting more targeted and refined with each iteration. What is effective? What could change?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Heinz Marketing

MARCH 12, 2018

Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created. It’s a one day event here in San Francisco. Pretty impressive and lots of lessons for marketers.

Top of Funnel 64

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 64

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

APRIL 20, 2015

To help their clients (and the general public) navigate all that red tape, Cannabrand created the following infographic : Some takeaways: The 70% rule : In order to advertise marijuana online, in print, on a TV or radio broadcast, or at an event, 70% of viewers/attendees must be 21 years of age or older. My biggest takeaway from that event?

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In my experience large and small organizations have the same challenges — roadblocks or hurdles to clear when locating hidden/latent demand for products/services. to create confidence that often overlooks the obvious.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119