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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. You’ve come to the right place.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. You’ve come to the right place.