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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. I’d love to see more marketers take advantage of the construct of a digital experience without slides. Cheri joined ON24 earlier this year as Head of Strategy and Research.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. trillion in the U.S.

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The 10 best Boomset alternatives and competitors

SpotMe Blog

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

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How ABM strategies can accelerate marketing and sales velocity

Martech

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Why we care.

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How to execute customized ABM campaigns

Martech

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

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Event Registration Software: 13 Top Picks For Your Events [2023]

SpotMe Blog

Customization The event registration software should provide options to customize the registration form to match your brand and capture important details. You may need fields for attendee information or event surveys. The best options are all-in-one solutions that provide the features you need for seamless event organization. #1