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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. So, there’s hope.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Event Marketing.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

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4 Key Strategies to Have Great Turnout For Your First Virtual Event

SmartBug Media

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz.

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B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

Here’s how those budget cuts are likely to impact five specific marketing budget line items, and how B2B marketers can shift tactics to get the most out of their remaining budget dollars. Live Events Won’t Roar Back. Some online ad dollars may also be shifted to areas like PR and influencer marketing.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. A dozen citations honed in on five specific trends under the social media marketing umbrella. But for B2B marketers?