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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Consent puts the power of privacy in the user’s hands.

Privacy 98
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Ethical data use goes beyond legal data use.

Ethics 104
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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93
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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity. Brands should be transparent about their practices, values, and any challenges they may face. In the era of social media and instant communication, any lack of transparency can quickly erode consumer trust.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. What Do All These Privacy Laws Have in Common? The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

Act-On 98
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Data Privacy (Archive)

The Customer

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.

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