Webbiquity
FEBRUARY 13, 2010
The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. They begin in most cases with some basic online research, which is why web presence optimization has become so critical.
Webbiquity
DECEMBER 10, 2013
eMarketer ). The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). eMarketer ). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ).
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NuSpark Consulting
JULY 24, 2011
Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Offline marketing efforts.
Ambal's Amusings
MAY 12, 2010
" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. eMarketing Strategies for the Complex Sale. Stephanie Tilton.
NuSpark Consulting
JULY 24, 2011
Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Offline marketing efforts.
markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.
SnapApp
AUGUST 9, 2017
It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. This microsite includes a short, animated film that is both touching and cute. Tactic 7: Educate With Explainer Videos.
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