Webbiquity
FEBRUARY 13, 2010
The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Seed this on Newsvine.
Webbiquity
DECEMBER 10, 2013
eMarketer ). eMarketer ). The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( B2B Marketing Insider ). Michael Brenner ). ” ( Social Media Today ).
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Ambal's Amusings
MAY 12, 2010
Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites. eMarketing Strategies for the Complex Sale. Conduct content audits and create content maps so you can extract the most value possible from existing content assets by repurposing them in as many ways as possible. Get Content.
Digital B2B Marketing
SEPTEMBER 24, 2013
With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement One: Google AdID. Of course, Google dominates those search dollars. source ).
NuSpark Consulting
JULY 24, 2011
Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. People can find websites in three ways: Search Engines. Offline marketing efforts.
NuSpark Consulting
JULY 24, 2011
Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. People can find websites in three ways: Search Engines. Offline marketing efforts.
Bluetext
JANUARY 8, 2019
In fact, according to eMarketer , forty percent of marketers in a recent survey responded that they were currently using AI to fuel their dynamic creative. We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.”
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