Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ". What actions should marketers take in 2010?".

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Adobe Experience Cloud Blog

OCTOBER 20, 2016

According to eMarketer, this year alone, 69.8 Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million Americans will use an ad blocker—a jump of 34.4% over last year. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

SnapApp

MARCH 15, 2017

The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) Marketo. . eMarketer. . Marketing Automation: Your Thoughts. Regalix. . Marketing automation drives a 14.5% reduction in marketing overhead.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Adobe Experience Cloud Blog

JANUARY 16, 2014

Social Media World Forum (March 31-April 1) – London, UK. eMarketing Paris (April 8-10) – Paris, France. Marketo Marketing Nation Roadshow APAC 2014 — Dates and details coming soon! Marketo Marketing Nation Roadshow EMEA 2014 — Dates and details coming soon! Please share your thoughts below.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Adobe Experience Cloud Blog

JUNE 10, 2016

By tracking their behavior across all of your channels—be it on mobile, social media, or your website—you can segment them into the proper campaigns to send them targeted content (that’s valuable to them) and nurture them over time. Marketing automation helps you keep your brand top-of-mind for your buyers.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook. Reputation: Does the information presented in your native ad help develop the company as a trusted expert or thought leader? Mind share: Are people sharing your content on social media?

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. The second is that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer. Demystifying Social ROI in B2B Marketing.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Contently

OCTOBER 18, 2016

Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses. Social management platforms came in third, demonstrating social media’s increasing importance in the marketer’s toolkit.

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketing and Sales Alignment – Marketo eBook (New!).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. "Best viral campaigns show real thought leadership." Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Onalytica B2B

JANUARY 18, 2017

” Tim Hughes – Co-Founder of Digital Leadership Associates. MarTech Advisor has been keenly tracking the developments and thought leaders in this space to provide a deeper understanding about it to marketers through focused content, software reviews and even career opportunities they need to be able to succeed.”

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. People use them to help communicate their thoughts and build personal relationships, according to the 2015 Emoji Report by Emogi.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

billion—and is predicted to reach $6 billion by 2018, according to eMarketers. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike. If mobile advertising is hot, then mobile video advertising is sizzling.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

markempa

AUGUST 1, 2007

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! What marketers need to understand is that they must lay the foundation to establish the credibility that motivates lead conversion by freely sharing their ideas and thought leadership content. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2017

Have you ever posted a complaint about a brand on a social media channel ? With social quickly becoming the most preferred channel for customer service, we asked bestselling author Marsha Collier to sit down with us to explore how brands can adapt to shifting customer expectations. Final Thoughts. If so, did they respond?

Service 134

Service Ideal Customer Profiles Thought Leadership Emarketing 134

Adobe Experience Cloud Blog

NOVEMBER 28, 2018

Having clean records of customer inquiries and concerns—whether they be through email, social media, chat or other—makes it much easier for your customer success team to keep track of and address issues quickly. Lastly, remember to integrate your customer support channels with your record keeping systems.

Tips 134

Tips Paid Search Agency Emarketing Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 4, 2017

As you’re jumping into the tactical details of your social media plan, it’s critical that you take the time to understand who your ideal audience is and what they care about. Here are some great questions to think about: Who is your ideal audience following on social media? What topics are they discussing/posting about?

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Adobe Experience Cloud Blog

MAY 27, 2016

Social Media B2B). Buyers are starting to use mobile in the workplace more frequently than they use laptops or desktop computers, according to eMarketer. (Demand Gen Report). 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. That includes people on purchasing teams.

SEO 91

SEO B2B Thought Leadership B2B Lead Ranking 91

Adobe Experience Cloud Blog

MAY 3, 2016

In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 As marketers are increasingly spending more on social platforms, it’s more important than ever to have the right strategy in place, track all of your paid social campaigns , and gain insights into what’s working and what’s not.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

OCTOBER 23, 2015

These quotes will make your content more original, and you’ll have access to these thought leaders in your industry. For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Thought Leadership Content 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40