Remove Emarketing Remove Marketing Budget Creation Remove Mobile Advertising Remove Trends
article thumbnail

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Small Business Trends ). Social media is big with marketers, but a struggle for sales. eMarketer ). MarketingSherpa ).

article thumbnail

Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. So why are marketers still pumping nearly $100 million in display ads this year? Display is an incredibly low-effort way to spend your marketing budget.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). How reliable is it? companies alone.

article thumbnail

The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. There are staggering statistics to support these trends.

article thumbnail

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110
article thumbnail

How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

Millennials in the workplace spend 58 percent of their marketing budgets on digital media, Magisto found, whereas baby boomers spend only 14 percent. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital. On social media, Millennials are also more active.

article thumbnail

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC.

PPC 110