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11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Brian Carroll's Tip. Patsi Krakoff's Tip. Howard Sewell's Tip. Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

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Do you think you really know your customers?

Porch Group Media

eMarketer reports that 90.7% eMarketer also reports that 92.3% Customer Experience Statistics. Forrester) To deliver on their customer experience management goals, 55% of marketers are prioritizing more effective audience segmentation and targeting. Companies that are experience-led have 1.6x higher brand awareness, 1.5x

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

One of the best sources of information is industry statistics. billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?

LEADership

More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? According to this CMO.com article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44. Yet another study says email marketing will become a $6.5

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Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

Below are four tips for enriching your content. A solid infographic will contain credible statistics that are sourced back to the research. There should be images and a follow-up blog post to complement the statistics, and various ways of visualizing the information including pie charts and bar graphs. Act like a journalist.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Lifetime statistics, cross-posting, multiple accounts, etc. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. The real advantage of TubeMogul, however, is that you can get comparative statistics. If you’re serious about Twitter, this is a great app.