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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Here is one of the graphs from the eMarketer study. What is the relevance of social media for B2B?

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Moreover, Best-in-Class companies report a 31.6% For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Brian Halligan, CEO and Founder of HubSpot. of pipeline.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

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8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Larger organizations may even start thinking of a higher level role, of Chief Content Officer , created in order to plan, coordinate the execution, and report on content ROI. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled.

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17 Compelling Stats That Make the Case for Smarter Site Design

Hubspot

Besides quelling your daily concerns, you also need to be aware of the trends in website design. Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. Source: eMarketer ) ( Tweet This Stat! ).

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