Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. I had at least 10 people instant message or email me a link to the “punch” and I saw it all over Facebook updates. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. platforms per month.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Emarketer ). Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. 68% of Americans use Facebook. (

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

Facebook Video Statistics 3.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. times more likely to turn to mobile phones to watch a video ( Facebook, 2020 ) People are 1.5x Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” One of our favorite content marketing ROI case studies comes from Tiger Fitness. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Within those Facebook users, about 75% visit the site once daily.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. A report by Google shows that businesses typically see 200% ROI from AdWords. . It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Digilant

FEBRUARY 5, 2019

The motivation for companies to move their programmatic spend in-house is tied to value but also to needing better ROI attribution, improved audience targeting and overall campaign effectiveness. You’ve managed either Google Adwords, Facebook Ads or worked within a Marketing Automation platform, before venturing into programmatic.

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

FEBRUARY 28, 2012

eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging.

Social Media 28

Social Media Service Media Paid Search Agency 28

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. reduce expense-to-revenue ratio) and improve overall ROI. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40